In a recent episode of The World Football Programme, the long-running radio show that’s been delivering football news across Australia since 1987, listeners were introduced to Samantha Lewis, a leading journalist and newly appointed Impact Manager at Women Onside. Hosted by Penny Tanner Hoath, the episode dug into Sam’s personal journey in football, her insights on the legacy of the recent Women’s World Cup, and what her new role at Women Onside will mean for advancing women’s football across Australia.
Sam Lewis: Championing Change from the Inside Out
In her segment of the episode, Sam Lewis shared her enthusiasm for joining Women Onside and her vision as Impact Manager. With a background steeped in football journalism, Sam has long been a strong voice for women in sport. Now, she’s ready to step into a role focused not only on highlighting achievements in the women’s game but on creating structures and pathways that will make a tangible difference for women in football at all levels.
Sam talked about what the role of Impact Manager entails, describing it as one centred on “advocacy, opportunity, and community.” She noted that Women Onside is uniquely positioned to drive forward new initiatives, foster inclusive spaces, and advocate for the resources that women need to succeed in football. Sam spoke passionately about her goals to build upon the recent strides in women’s sport, from grassroots development to visibility on the world stage, which she sees as fundamental in creating a legacy of lasting change.
Reflecting on the Women’s World Cup Legacy
The 2023 FIFA Women’s World Cup in Australia has undeniably been a turning point for women’s football in the nation. Sam shared her thoughts on the tournament’s impact and discussed how it showcased the potential and passion surrounding women’s football. Breaking crowd records and bringing football into the spotlight, the World Cup changed the perception of women’s sports across Australia. “It’s more than a game; it’s a movement,” Sam said during the episode, highlighting how events like these are not just achievements but opportunities to build sustainable growth.
For Sam, the rise of the Matildas and the intense support behind them is evidence of a shift in how Australians view women’s sports. She noted that the current generation of fans, players, and supporters is creating a “new normal” where young girls can see their heroes achieving incredible feats on home soil. Her new role at Women Onside will build on this momentum by focusing on systemic improvements—like advocating for increased funding, enhancing access, and building strong pathways for aspiring players.
A Celebrated History of Football Coverage on The World Football Programme
With a legacy spanning 36 years, The World Football Programme has become a vital part of Australia’s football media landscape. Hosted by Penny Tanner Hoath and her dedicated team, the show airs every Saturday and provides an essential space for discussing all things football, from grassroots to professional leagues.
To hear more from Sam and discover the full episode, tune into The World Football Programme and follow along with Women Onside as we continue to celebrate, support, and uplift women across the football community.
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